标题：CONSUMER BEHAVIOUR PERSPECTIVES ON DIFFERENTECALL PRODUCTS INSTALLED ON VARIOUS CARBRANDS IN THE CONTEXT OF A EUROPEANHARMONISED ECALL SERVICE IMPLEMENTATION
摘要：THE ARTICLE AIMS TO CAPTURE THE INDUSTRY’S AND CONSUMERS’ OPINIONS ON ALREADYINSTALLED EMERGENCY CALL SYSTEMS ON VEHICLES. THE IMPORTANCE OF THE STUDIED TOPICIS GIVEN BY THE FACT THAT AFTER MARCH 31ST, 2018, ACCORDING TO THE EU REGULATIONS,ALL NEW AUTOMOBILES WILL HAVE THE ECALL SYSTEM INSTALLED ON BOARD. CONSIDERINGTHAT INNOVATION IS NOT ALWAYS EASILY EMBRACED BY THE LARGE PUBLIC, A THOROUGHRESEARCH ON WHAT CONSUMERS THINK AND EXPECT FROM SUCH A SYSTEM IS VITAL FOR ASMOOTH ACCEPTANCE. SLOVENIA IS THE FIRST EU COUNTRY TO IMPLEMENT THE ECALL SYSTEM,BUT THERE ARE AUTOMOBILE PRODUCERS THAT HAVE ALREADY EQUIPPED THEIR VEHICLESWITH IDENTICAL OR SIMILAR TECHNOLOGIES, MANUFACTURERS LIKE BMW, MERCEDES-BENZAND AUDI BEING SUITABLE EXAMPLES IN THIS REGARD. WHAT`S THE PUBLIC OPINION ONECALL? HOW WELL WERE THE EMERGENCY CALL SYSTEMS RECEIVED BY CONSUMERS? IS THEEMERGENCY CALL SERVICE A DIFFERENTIATION ELEMENT FOR A CONSUMER WHEN CHOOSING ABRAND OR A GENERAL PUBLIC SERVICE FOR INCREASING ROAD SAFETY? IS THERE ANYCOMMERCIAL INTEREST IN USING THE ECALL SERVICES? THESE ARE QUESTIONS THAT WILL SEEKANSWERS IN THIS ARTICLE. BASED ON THE FINDINGS RECOMMENDATIONS ARE MADE.
