摘要：The purpose of this paper is to identify the top 20 factors behind the low success or failure of strategic plans at Arab universities. In addition, the research will be extended to evaluate attitude towards the identified factors. The findings of this research are based on opinions collected from focus group interviews with top- and middle-management at Arab Universities.The research design is based on mixed methods approach in an interpretive paradigm. Hence, the research was conducted using qualitative methodology to achieve the main aim. A 20 factors behind the low success or failure of strategic plans at Arab universities has been presented. This research study has contributed to knowledge by filling the gap in literature though presenting the top 20 the factors behind low success or failure of strategic plans at Arab universities. Moreover, it will be a useful source of information for different stakeholders working in related fields.
