期刊名称：Socius: Sociological Research For a Dynamic World
印刷版ISSN：2378-0231
出版年度：2018
卷号：4
期号：4
DOI：10.1177/2378023118776848
语种：English
出版社：SAGE Publications
摘要：The vast amount of reviews available online presents a paradox: Why do reviewers spend hours writing them? Here we demonstrate in three studies that one reason people write online reviews is to bolster their public identity by conspicuously affiliating with high-status products or organizations. First, we conducted a set of surveys and found that participants are more likely to post online reviews of restaurants that are higher status, controlling for their familiarity and liking of the restaurant. Second, we found that individual differences in status consumption motivation predicted increased desire to post reviews. Third, we conducted an experiment and found that participants were more likely to review the higher versus lower status restaurant.
