摘要：Theeffective introduction of an innovative business system, as alternative tourismis to the traditional one, as well as the achievement of sustainabledevelopment requirements are presented in this paper. Namely, a detaileddescription of the business model of interest shall introduce the reader intothe concept of quantitative and qualitative specification of its operationalcharacteristics. Through this process, a justification mechanism shall pointout the specific characteristics that may foster sustainability. The triplebottom line approach [1] shall be utilised in order to measure success rates.Furthermore, analysis shall be based on business model canvas [2], depictingthe main characteristics of the sustainable alternative tourism enterprise.Paper concludes with profiles and recommendations of sustainable alternativetourism business models focusing in particular in the religious cultural pathsector.Keywords: Sustainable tourism,triple bottom line, alternative tourism, religious cultural paths.
关键词：Sustainable tourism;triple bottom line; alternative tourism; religious cultural paths.
