摘要：A land requires use analysis to obtain the best increase in the land value. Likewise with the land of an urban traditional market. Highest and Best Use (HBU) analysis is needed to get the best alternative property on the land. A traditional market is one place where the activity of trading centre. However, along with the development of the era of the existence of traditional markets increasingly abandoned. One of them is Pucang Anom market located in Pucang Anom Street, Surabaya. Market conditions on the second floor are quiet and lack of interest. In addition, the market conditions are old and look shabby. Therefore, it is necessary to revive Pucang Anom market so that it can produce the highest land value. Alternative land use is analysed using HBU method. The analysis began with an explorative study to explore alternatives of land use, afterwards it continued with four stages analysis including regulatory compliance and permits, possibility and affordability of construction, financial feasibility, and maximum productivity of land. The results of this study found an alternative mixed use between market and apartment as the best options with the highest land value and maximum productivity is 210%.
