期刊名称：Universal Journal of Industrial and Business Management
印刷版ISSN：2332-3310
电子版ISSN：2332-3329
出版年度：2016
卷号：4
期号：4
页码：97-103
DOI：10.13189/ujibm.2016.040401
语种：English
出版社：Horizon Research Publishing
摘要：With the advancement in technology, education and the impact of globalization, consumers are enjoying high privileges. They have access to everything at the click of a button; they are using more electronic gadgets and are dependent on online purchases. On the other side it is unfortunate to know that consumers are becoming the main target of exploitation. They are the worst victims of unfair trade practices. Government has implemented new laws and measures to protect the consumers. In spite of government's efforts the consumers are still being exploited mainly because of lack of awareness of Consumer rights. In this scenario an attempt was made to understand the level of awareness among educated and uneducated consumers about Consumer rights. A Sample of 1000 consumers from Andhra Pradesh was selected through purposive sampling method. SPSS 20.0 was used. Exploratory factor analysis, correlation and regression tests were applied. The study found that education did not create much difference in the level of awareness, majority of consumers do not have knowledge of Consumer Rights and laws. A positive correlation was found between Consumer Perceptions, buying Practices and Problems. The study identified three critical factors of Consumer Protection namely Government Initiatives, Consumer Awareness and Accessibility.
