期刊名称：Universal Journal of Industrial and Business Management
印刷版ISSN：2332-3310
电子版ISSN：2332-3329
出版年度：2016
卷号：4
期号：4
页码：104-113
DOI：10.13189/ujibm.2016.040402
语种：English
出版社：Horizon Research Publishing
摘要：Bangladesh is one of the highest mobile phone users' countries among ten in the world where mobile payment service is becoming a promising area with the speedy rise of mobile internet. Conversely, various researches on mobile phone users acceptance of mobile payment has not reveal clearly to a definite assumption for Bangladesh context considering technology acceptance model (TAM). A survey has conducted to collect data from 260 consumers of Bangladesh and then hypothesized model based on data analysis in SPSS. It has found that perceived ease of use and perceived usefulness are the drivers in the acceptance of mobile payment where subjective norms mediate them. Alternatively, perceived risk and perceived costs are treated as barriers toward behavioral intention to use mobile payment. This study explores new results in the TAM model in Bangladesh context and provided managerial insights to the mobile payment service providers to develop strategies in Bangladesh.
关键词：Mobile Payment (MP);Consumer Acceptance;Drivers;Barriers;Technology Acceptance Model (TAM);Bangladesh
