期刊名称：Universal Journal of Industrial and Business Management
印刷版ISSN：2332-3310
电子版ISSN：2332-3329
出版年度：2013
卷号：1
期号：2
页码：19-27
DOI：10.13189/ujibm.2013.010201
语种：English
出版社：Horizon Research Publishing
摘要：Applying the electronic marketing has led to enhance the relationship between customer and seller by understanding requirements of the customer and making it dependent to the goods and services of the seller. Considering the importance and increasing growth of the role of internet and information technology in today's marketing, this work intends to propose marketing operations for companies presenting products via internet and design the website. Employing a web mining technique, the visiting time of the viewer is used to estimate the number of demand for products. Whereas, profit making is the main objective in marketing, the research examines how to calculate the profit. The focal element in determining profit is price. Thus, pricing based on the obtained data from the proposed marketing website is designated. Due to electronic concepts applied in designing protocols and extracting data, risks are unavoidable. So, risks are defined and inserted in computations to obtain a more reliable result.
