期刊名称：Universal Journal of Industrial and Business Management
印刷版ISSN：2332-3310
电子版ISSN：2332-3329
出版年度：2013
卷号：1
期号：2
页码：46-49
DOI：10.13189/ujibm.2013.010204
语种：English
出版社：Horizon Research Publishing
摘要：The Theory of Planned Behavior, based on the value – attitude – behavior hierarchy, is a reliable instrument for measuring green purchasing behavior in different cultural settings. This study examines the application of a sub-section of Theory of Planned Behavior (TPB), namely the measurement of Attitudes Towards Green Purchases (AGP) of university students in Kyrgyzstan. Among American and Chinese consumers, Ecological Affect (EA) has a greater impact on their attitude formation than does Ecological Knowledge (EK). To see if this is also true for Kyrgyz consumers, university students (n = 230) were surveyed to measure their ecological affect, ecological knowledge and attitudes towards green purchases. And also try to analyses whether gender plays a role in AGP. The results of the study did not prove any of the hypotheses. More studies must be done the understand Kyrgyz consumers.
关键词：Theory of Planned Behavior;Kyrgyzstan;Green Purchase
