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  • 标题:An innovative price plan monitoring and advisory system: A case study of mobile telecom service in Thailand
  • 本地全文:下载
  • 作者:Amornrattanapaichit, M. ; Thawesaengskulthai, N.
  • 期刊名称:Decision Science Letters
  • 印刷版ISSN:1929-5804
  • 电子版ISSN:1929-5812
  • 出版年度:2014
  • 卷号:3
  • 期号:2
  • 页码:187-196
  • 语种:English
  • 出版社:Growing Science Publishing Company
  • 摘要:An innovative price plan monitoring and advisory system simulates subscriber usage consumption for offering suitable price plan. The aim of this paper is to develop the decision support system by using Statistical Process Control (SPC) to identify subscriber usage behavior and provide critical visibility into subscriber consumption to detect their inappropriate usage especially in exceeding usage. To explore subscriber usage behavior, a forecasting model and a regression is employed to identify related factors and predictive usage model. The innovative price plan monitoring and advisory system has been verified and validated with one of the largest telecommunication company in Thailand. Using decision support system with effective control chart and real subscriber behavior pattern help mobile network operator grow their revenues and profits by offering an appropriate price plan as well as improve subscriber experience with more flexible choice to meet their individual usage consumption needs.
  • 关键词:Control chart;Decision support system;Innovation;Mobile telecom service;Usage behavior
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