摘要：With worldwide growth in tourism, most of the countries have begun to consider the importance of the tourism industry. However, the Indonesian tourism industry is not working with reasonable performance to contribute to economic development. This industry is lacking a good supply chain in hotel industry and the performance is not promising. Therefore, this study addressed this issue by considering supply chain marketing planning capabilities and supply chain marketing implementation capabilities to facilitate tourism industry with better supply chain management in Indonesian hotels for attracting tourists. Thus, the primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance. The results indicate that supply chain management was the most crucial issue for attracting tourists. It was also found that supply chain marketing planning capabilities and better supply chain marketing implementation capabilities were the most important factors to enhance the tourism industry performance through customer orientation and knowledge management.
