摘要：The scientific paper is devoted to the identification of empirical features of the modern conceptualization of digital logistics in the conditions of the transition to a multichannel sales system. The authors conclude that the modern development of logistics is going through a serious stage of its rebirth, which is accompanied by a change in the market mechanics of the commodity supply system of the consumer market. The paper provides an evidence base of empirical and theoretical substantiation of changes in the operation of supply chains of the consumer market due to the transformation of the sales model and the transition from mono-channel to multichannel sales, which, as the authors believe, is not of evolutionary, but of revolutionary nature.
