期刊名称:The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN:1454-8100
出版年度:2018
卷号:20
期号:3
页码:53-71
DOI:10.21018/rjcpr.2018.3.265
语种:English
出版社:National School of Political Studies and Public Administration
摘要:In this article we investigate how political actors involved in TV debates during the 2009 and 2014 presidential elections in Romania manage the relationship between handedness (left/right polarity in hand gestures) and political orientation (left/right polarity in politics),. For this purpose we developed a multimodal analysis for some relevant sequences during these debates. The practice of integrating the meanings of different semiotic resources allows a better understanding of the meaning of verbal discourse, actions and behavior of political actors involved in a particular communication situation. In addition, the Multimodal Professional Analysis Tool, ELAN, allows the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.