摘要：There are many examples in the literature of articles As concerns “marketing”, innovativeness and team work which, due to their inherent message, have merited are crucial as “marketers are playing a key role in the further attention from peers, in the form of article reviews development of new products by identifying and or commentaries. One such example in “marketing” is evaluating new-product ideas and working with R&D and Morgan and Hunt (1994), a highly cited paper. Morgan other areas in every stage of development” (Kotler and and Hunt’s (1994) “The commitment-trust theory of Keller, 2009: 606).
