期刊名称：Journal of Economics and International Finance
电子版ISSN：2006-9812
出版年度：2012
卷号：4
期号：10
页码：226-235
DOI：10.5897/JEIF11.077
语种：English
出版社：Academic Journals
摘要：This study examines the interactive effect of market orientation in the relationship between organizational learning and market performance. Market performance, as the dependent variable, is expected to create wealth for organizations and shareholders, however, so far, little empirical attention has been given to market performance as one of the decisive end outcome of organizational learning activities. Using a cross-sectional survey design, the empirical findings indicated a positive relationship between the study variables. A continuum among the organizational learning styles (adaptive learning, generative learning and triple-loop learning) was established with market performance. Market performance is greatly improved when organizational learning interacts with market orientation and the discussion focuses on managerial support, an appropriate learning infrastructure and market-based organizational culture as the foundations for the relationships in the organizations.
