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  • 标题:Impact of service marketing on healthcare management in Nigeria
  • 本地全文:下载
  • 作者:Adedeji Elijah Adeyinka
  • 期刊名称:African Journal of Marketing Management
  • 电子版ISSN:2141-2421
  • 出版年度:2014
  • 卷号:6
  • 期号:7
  • 页码:98-103
  • DOI:10.5897/AJMM2013.0371
  • 语种:English
  • 出版社:Academic Journals
  • 摘要:The paper examined the impacts of service marketing on health care management in Nigeria. For this paper, simple random technique was used in selecting 200 patients from General Hospital, Ogbomoso. Data were collected with the use of both primary and secondary data and were subsequently analyzed by regression analysis through statistical package for board sciences. The results showed that service marketing has significant impact on the management and patronage of health care services. Therefore, the study recommended that there must be drastic structural change in marketing of health care services as it will help in improving the quality of health care service.
  • 关键词:Health care;marketing;management;patients;medical services
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