摘要：In this research, we take two different types of business areas as sample to investigate visitors’ demand with external environmental change. Through this research, we can re-arrange business areas’ service position, improve weakness, increase service quality, and adjust resource allotment. Therefore, first of all, we reduce difference between visitors’ pre-expectation and satisfaction perception as a premise. Then we define ranking for visitors’ demand and service quality in order to improve service quality and increase visitors’ satisfaction. Secondly, by means of field survey and quantitative analysis, we intend to clarify and compare all respondents’ attitude and buying behavior in these two business areas they perceived. In addition, we would analyze all quality factors on respondents’ satisfaction. Finally, we will suggest competitive strategies through SWOT analysis with all information collected and form a new innovative management paradigm for the business areas. This research adopts quantitative analysis and qualitative research for the business areas following empirical case study to propose a new business model as well to carry out. The findings of this research will be beneficial for all domestic business areas for making successful transformation.
