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  • 标题:Development of a Morphology for the Description of Business Models for Technology Platforms
  • 本地全文:下载
  • 作者:Günther Schuh ; Simon Ryschka ; Christian Kohns
  • 期刊名称:Engineering Management Research
  • 电子版ISSN:1927-7326
  • 出版年度:2015
  • 卷号:4
  • 期号:1
  • 页码:p49
  • DOI:10.5539/emr.v4n1p49
  • 语种:English
  • 出版社:Canadian Center of Science and Education
  • 摘要:The importance of technology platforms as coherent networks of resources, capabilities and competencies is steadily increasing in technology-based companies. The reason is that technology platforms support companies to cope with one of today’s most critical organizational complexity topics; that is, the balance between the conflicting priorities of fulfilling the increasing customer demand for individualized innovation while generating company-wide technological synergies. Thus, the business success of technology-based companies can be affected to a significant extent by the development of technology platforms and a consistent description of their business models. That means describing their structural design, in order to ensure technology platform-related, commercial opportunities. In practice however, the structural design of technology platforms is often poorly described and technology platform-related, commercial opportunities are not fully utilized. The reason is mainly due to the fact that there is no established opinion about a consistent framework, which supports the systematic derivation of the constitutional and configurable dimensions of a technology platform. Therefore, in this paper we develop a morphology that defines and characterizes the dimensions of technology platforms, in order to enable the description of business models in the context of technology platforms.
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