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文章基本信息

  • 标题:Pricing Innovation Strategy Impact for Telecommunication Industry Companies in Congo Brazzaville Based on Elasticity Analysis
  • 本地全文:下载
  • 作者:Ngomah Madgil Don Stenay Junior ; Zhang Youtang ; Ngomah Le Temps Décide Amour Prestige
  • 期刊名称:International Journal of Economics & Management Sciences
  • 电子版ISSN:2162-6359
  • 出版年度:2018
  • 卷号:7
  • 期号:3
  • 页码:1-9
  • DOI:10.4172/2162-6359.1000517
  • 语种:English
  • 出版社:OMICS International
  • 摘要:This research uses elasticity analysis to evaluate the impact of pricing innovation on the commercial performance of telecommunication industry Companies in Congo Brazzaville. As a first step, this study develops a refined analysis grid of product innovations according to their content, their.
  • 关键词:Pricing; Strategy innovation; Elasticity analysis
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