摘要：This paper is going to makes a pertinent revelation that the behavior of retail investors towards financial investment is quite different but this paper will extract is really the knowledge and awareness differs the retail investors taste towards the investment options in terms of getting the return out of the employed amount to the respective options, for the completion of this paper | had employed the questionnaire for sampling and for recording the responses accordingly for the further interpretation and analysis in Bhopal city on 300 respondents respectively, the objective of this paper is to know the behavior of retail investor and experience of investors does really matters in terms of return and capital appreciation, for completion of this paper | applied simple randomly sampling, tools are employed like percentile method, chi square test.
