摘要：The main objective of this research paper is to measure acceptance of Smartphones and empirically identify factors which are crucial influencers for Smartphone acceptance. Technology Acceptance Model (TAM) is extended by adding two additional variables, “Perceived enjoyment” (PE) and “Security and privacy” (SP). Survey has been prepared based on variables and measuring items retrieved from literature review, and one hundred and forty nine Smartphone users were surveyed. According to results, users of Bosnia and Herzegovina are slightly agreeable when it comes to all variables except security and privacy. This study is important insight not only for companies operating in market of Bosnia and Herzegovina when it comes to factors that influence people to use Smartphones, but also for mobile oriented companies outside of country with potential to enter Bosnian market. Limitations of this work are too general sample with no specific target group of people, and small sample size. Therefore, this work could serve as stimuli for new researchers to do similar research but with improved sample aspects.
关键词：Smartphone;TAM;Bosnia and Herzegovina;Adoption
