摘要:Tourism is a fast growing industry, reaching 1.2 billion international travellers last year 2017, and withforecasted numbers of 1.8 billion in 2030 according to the World Tourism Organization. Latincountries in Europe and America are important destinations in the world tourism market. Spainreceived more than 82 international arrivals in 2017, ranked in second place in terms of arrivals andreceipts in the UNWTO annual statistics. Portugal reached the distinction of Best TourismDestination in the World in 2017 given by the World Travel Awards, recognizing the huge competitiveness and efforts that this country is making in the last years in order to continue growing as a globaldestination and for specific segments like rural or golf tourism for example. Latin America, with avariety of destinations and tourism specialization patterns, has been showing an important growthrate as a source and receiving region for tourism flows in this decade.