摘要：Organization of paper: • Introduction • Theoretical Framework • Summary and Conclusion Introduction: • Scope of usage of Information Technology Enabled Services (I.T.E.S) in promoting Services Marketing • Conceptual framework of Services Marketing • Importance of usage of IT in trading – e-trade, e-commerce, Net Banking Objectives of the paper: • To explore the services of I.T.E.S in Services • To measure the scope for application of I.T.E.S in promoting Services Marketing • To evaluate the Elements of Promotion of Services Marketing Scope of the paper: The scope extends with a possibility to have I.T.E.S as promotional activities in marketing of services to the end users. Conclusion: • I.T.E.S will influence the quality of Services Marketing • I.T.E.S is useful as Promotional activity to promote services Marketing • I.T.E.S will enhance the quality of Services Marketing.
