摘要：This study determines how students of University of Central Punjab, Lahore (UCP) perceive entrepreneurship as a career. The study considers four key factors that have the potential to influence the students’ perception regarding entrepreneurship and thus contribute in determining their entrepreneurial intentions. The population consist of UCP students, out of which 40 students are selected by random purposive sampling who comprised of both male and female students. For collecting primary data open ended questionnaires are used. This study reveals that although majority of students have a positive perception of entrepreneurship as a career option, still there are various perceived hindrances which include fear of failure, fear of financial loss and lack of financial support. This study not only addresses the missing gap in current literature about entrepreneurship, but also provides implications for the university educators.
