期刊名称：International Journal of Economics & Management Sciences
电子版ISSN：2162-6359
出版年度：2011
卷号：1
期号：5
语种：English
出版社：OMICS International
摘要：This study intends to find out the impact of perceived value on word of mouth endorsement and customer satisfaction exploring a mediating role of repurchase intentions. It is a study based on analysis of empirical data collected from 300 respondents. Correlation, regression and sobel test has been used to analyze the data. Results show a positive relationship of customer satisfaction to word of mouth endorsement and repurchase intentions. Further the repurchase intentions also mediate the relationship between customer satisfaction and word of mouth endorsement.
关键词：Perceived Value;Word of Mouth;Endorsement;Customer Satisfaction;Repurchase Intentions
