期刊名称：International Journal of Economics & Management Sciences
电子版ISSN：2162-6359
出版年度：2016
卷号：5
期号：1
页码：1-4
DOI：10.4172/2162-6359.1000312
语种：English
出版社：OMICS International
摘要：In this paper, we look at factors that affect how marketers set price. The final price for a product might be influenced by numerous factors, which can be categorized into two main groups, internal factors and external factors, both areas are discussed in further detail in this paper. In addition to discussing the factors that influence international marketing channels, which are the channels within which goods and services pass to reach their foreign customers. This suggests that manufacturers and consumers must be located in either the producers or customers country or having presence in both countries. Lastly, the paper will discuss standardized advertising versus localized advertising in an international market.
