期刊名称：International Journal of Economics & Management Sciences
电子版ISSN：2162-6359
出版年度：2016
卷号：5
期号：1
页码：1-4
DOI：10.4172/2162-6359.1000310
语种：English
出版社：OMICS International
摘要：Over the past few years, the number of online retailers has gradually climbed in the region, with the country of Qatar making up a small but growing share in the region’s e-commerce market, but still selling online in Qatar has one of the lowest percentages of on-line purchase world-wide. This paper investigates the perception of the Qatari consumers on e-commerce purchasing process and how it varies among individuals due to several positive and negative characteristics of e-commerce. It is found that the demand for online marketing activities is increasing considerably; however, some individuals are anxious about the safety of online payment processing.
