摘要：This study aimed at determining the moderating effect of sales channelson the relationship between bancassurance and financial performance ofcommercial banks in Kenya. The study utilized both primary and secondary data.Primary data was collected by semi-structured questionnaires. Data analysis wasperformed by descriptive statistics, Data Envelopment Analysis (DEA) andregression analysis. Findings revealed that sales channels had no significantmoderating effect on the relationship between bancassurance and financialperformance of commercial banks. The study further found out that commercialbanks in Kenya employed bancassurance sales with a mean efficiency score of0.533 implying that they are not cost efficient.
