摘要：This paper explores the establishment of relationships between sustainability and ecopreneurship.The researchers have done a systematic literature review which is considered as a base for derivingthe Interpretative Structural Model (ISM) and further MICMAC analysis is used to examine the drivingpower and dependence power of the variables. ISM is an approach which drives the researchers tostudy various aspects and relate variables. It highlights the important variables which have beenarrived at, based on a systematic literature review, coupled with the interrelationship between thevaried elements of the concept of ecopreneurship and sustainability. A conceptual framework hasbeen developed to evoke debate and provide directions for future research. The framework proposedin this paper can be utilized to develop strategies toward sustainable development which are focused,practical and effective. A strong link is identified between entrepreneurialism and environmentalism.
