期刊名称：Review of Public Administration and Management
电子版ISSN：2315-7844
出版年度：2015
卷号：2015
期号：1
页码：1-2
DOI：10.4172/2315-7844.1000163
语种：English
出版社：OMICS International
摘要：On the other hand, tobacco companies are developing various strategies to secure new customers to reverse today’s trend of unfavourable attitudes toward smoking. In particular, they are targeting women and the young in an effort to secure new customers. The feministic marketing strategy of stressing smoking as a symbol of progressive women’s rights is a well-known strategy used by the tobacco companies. Furthermore, fruity, minty, chocolate-scented and flavoured tobacco is another strategy to attract women and adolescent customers.
