期刊名称：The International Technology Management Review
电子版ISSN：1835-5269
出版年度：2016
卷号：6
期号：2
页码：50-63
DOI：10.2991/itmr.2016.6.2.3
语种：English
出版社：Atlantis Press
摘要：Many businesses are implementing big data applications to improve efficiency and performance; and reduce costs and resource consumption. As digitization has become an integral part of everyday life, data collection has resulted in the accumulation of huge amounts of data that can be used in various beneficial application domains. Effective analysis and utilization of big data is a key factor for success in many businesses. This paper reviews the applications of big data to support businesses in key areas including E-Commerce, Human Resources, Customer Relationship Management, and Accounting. The review reveals that big data concepts are being used successfully and businesses have harvested it benefits both in financial and non-financial terms. The competitive nature of businesses that have emerged from enabled insight prompts for every business to ensure that they reap meaningful information from the internet and use it to create a business opportunity. Consequently, the significance of big data in developing value that can be turned to a potential commercial gap, created from insight, which can be exploited remains an area that has limited exploration from analytics in the discipline. It remains critical to evaluate the efficient business insight strategies that can be developed to ensure an optimized value addition that is based on accurate insight from the wild count of data source. Additionally, the study reveals that several opportunities are available for utilizing Big Data in different types of businesses; however, there are still many issues and challenges to be addressed to achieve better utilization of this technology. Consequently, there is much that remain unexplored on efficient Big Data approaches that can be used to gain value for business, especially now a time of acute business competition.
