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文章基本信息

  • 标题:Service quality and tourist satisfaction at homestays
  • 本地全文:下载
  • 作者:Mohammad Al-Laymoun ; Khaled Alsardia ; Ahmad Albattat
  • 期刊名称:Management Science Letters
  • 印刷版ISSN:1923-9335
  • 电子版ISSN:1923-9343
  • 出版年度:2020
  • 卷号:10
  • 期号:1
  • 页码:209-216
  • DOI:10.5267/j.msl.2019.8.002
  • 语种:English
  • 出版社:Growing Science
  • 摘要:In recent years, the Malaysian Ministry of Tourism has been increasingly investing for the development of homestay destinations, which have a deeply positive and sustainable socio-economic impact on rural communities. Tourists who visit these less-trodden areas of the country in turn have an opportunity to experience its diverse cultural heritage in a more inti-mate and personable way. The purpose of this study is to identify the factors that contribute to tourists’ satisfaction with the service they received at Homestay Banghuris in Sepang, Selangor, Malaysia. A total of 80 tourists willingly participated in a research questionnaire distributed at the homestay. They were selected by the simple random sampling method. The study examined the relationship between service quality and tourist satisfaction and realize that there were positive and meaningful relationship between service quality and customer satisfaction.
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