期刊名称：International Journal of Computer Science & Technology
印刷版ISSN：2229-4333
电子版ISSN：0976-8491
出版年度：2013
卷号：4
期号：1
页码：38-41
语种：English
出版社：Ayushmaan Technologies
摘要：The main goal of CRM is the capability to handle customer interaction across different channels and functions, for building loyal and profitable customer relationships. Although cost cutting and competitive pricing strategies may attract customers from competitors, in many services industries price advantages are not a sufficient reason for customers moving between suppliers. In these situations successful competitive strategies include developing strong relationships with customers and cross-selling them other services. Data mining technologies and techniques for recognizing and tracking pattern with in data helps business sift through layers of seemingly unrelated data for meaningful relationship, where they can anticipate rather than simply read to Customer needs In this paper we discuss a business and technological overview of data mining and outline how can we optimize Customer profitability through data mining application, along with sound business processes and complement technologies, data mining can reinforce and redefine Customer relationship. The aim of this research paper to find out the role of data mining in Customer focus business strategy because -With rapid globalization of business and product differentiation becoming less relevant and competitive, Customer relationship has become a factor of competitive advantage.
