期刊名称：International Journal of Computer Science & Technology
印刷版ISSN：2229-4333
电子版ISSN：0976-8491
出版年度：2013
卷号：4
期号：2
页码：31-36
语种：English
出版社：Ayushmaan Technologies
摘要：Digital Asset Management (DAM) is a system that allows media companies to manage their media assets effectively. Media assets include audio, video, images, etc. This exploratory research aims to understand broadcaster’s preferences for using new media for viewing television content, through a survey method. The researcher interviewed five top notch professionals from leading media houses for the study. This paper will particularly interest broadcasters to understand consumer preferences for digitization of content and monetization of the same. The paper will also interest academicians to research further in this relatively less explored area.
关键词：Digital Asset Management;General Entertainment Channels; Content Digitization;Content Repurposing;Content Monetization.
