期刊名称：International Journal of Computer Science & Technology
印刷版ISSN：2229-4333
电子版ISSN：0976-8491
出版年度：2014
卷号：5
期号：2
页码：95-98
语种：English
出版社：Ayushmaan Technologies
摘要：The growing rate of adoption of e-commerce among Indian customers Indian e-commerce market is has simulated the rise of online shopping.The changing lifestyles of people have increased their reliance on Internet; still online shopping adoption rate is questionable i.e. not as good as expected. However, rigorous research on online shopping adoption is scarce today and researchers are still in look for the factors that have the potential to influence customer’s attitude to adopt online shopping channel, and intention to purchase online. Keeping all this in mind the present study made an honest attempt to answer these questions by analysing the significance of determinants of customer’s attitude to customer’s intention to purchase online. The analysis were based on data collected empirically in first quarter of 2013 from 207 respondents using the online and offline survey method to collect respondents’ reviews. The research findings revealed that there are number of determinants related to customer’s attitude namely attitude towards technology, attitude towards technical infrastructure and attitude towards risk to understanding online consumers’ behavioural intention to purchase. The study ended by offering number of recommendations or implications to companies engaged in online retailing business that help them to attract and retain customers.
