期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2011
卷号：1
期号：1
页码：1-13
语种：English
出版社：Sohar University, Oman and American University of Kuwait
摘要：Consumer behaviour “is the study of the processes involved whe purchase, use, or dispose or products, services, ideas, or exp desires” (Solomon, 1996, p. 5). Typically evaluating consu advertising and marketing approaches to connect to the con behaviours, motivations, and deepest desires. Consumer beh individual’s physical and social environment, the individual’s mo perception of the product, brand, service, or company, and the may obtain through consumption. People are may purchase as a surroundings. Calm soothing environments may entice custom because they feel more comfortable and may ultimately spend fin their quest. Motorcyclists that may park in a certain area near more secure about leaving their bike with others or riding influenced by the society and environment in which one lives and by the companies themselves. The main intension of this i demographic factors on consumer buying behaviour towards selected 485 respondents from Bangalore city, descriptive resear study. The primary data collected through structured questi collected through website, journal, magazine etc.Regression test was applied to find theYEIMPACT OF DEMOGRAPHIC PROFILE AJBMR 2 association between toothpaste buying behaviour and demographic factors. The result showed that age, gender, educational qualification, marital status, number of years married, age group of children, family type, and family size influencing the consumer for buying toothpaste.
