期刊名称：International Journal of Computer Science & Technology
印刷版ISSN：2229-4333
电子版ISSN：0976-8491
出版年度：2012
卷号：3
期号：1
页码：260-265
语种：English
出版社：Ayushmaan Technologies
摘要：Web mining has matured as a feld of basic and applied researchin computer science in general and e-commerce in particular.In the last decade, WWW has emerged as an all encompassingtechnology that has revolutionized the way people live. Webbrowsing has become an integral part of their lifestyle. Thisneed has led to rise of range of technologies that overcome theinformation overload problem on the web, which is termed aspersonalization of the web. In this paper, we present a survey thatgives a precise and comprehensive understanding of work donein the last fve years in the feld of personalization. The paperreviews how each of the approaches cater to user needs and giveexamples of projects associated with some of these techniques.The paper also mentions few issues for further research in thisdomain, based on the survey. In the end, paper concludes citinga promising future of this area of research.
