期刊名称：International Journal of Computer Science & Technology
印刷版ISSN：2229-4333
电子版ISSN：0976-8491
出版年度：2012
卷号：3
期号：2
页码：947-951
语种：English
出版社：Ayushmaan Technologies
摘要：Mobile advertising can be a new business idea for any mobile operator. In the concept of Mobile Advertising, the network operator can play the role to act like a medium for advertisement. As is the case for a TV channelanda newspaper, a mobile can be thought of as a prospective and direct medium for the advertisers to reach and sell their product. One TV channel or a newspaper can be shared by many people, whereas at a time one mobile is shared by only one person. This personalization characteristic gives Mobile Advertising to be the most promising advertisement medium. Giving an advertisement to any TV channel or in a daily newspaper it is not possible to claim how many people actually view the advertisement and so comes the hit rate. But of course if there is no technical problem then when a mobile promotion finishes the advertisers of course will know how many people actually viewed their ad. So from the advertisers’ viewpoint Mobile Advertising will be more quantifiable.
