期刊名称：Informing Science: The International Journal of an Emerging Transdiscipline
印刷版ISSN：1547-9684
电子版ISSN：1521-4672
出版年度：2015
卷号：18
页码：047-061
语种：English
出版社：Informing Science Institute
摘要：This paper discusses applications of the measures of the risk of misinforming and the role of the warranty of misinforming in the context of the informing component of Customer Relationship Management (CRM) issues. This study consists of two parts. Firstly, we propose an approach for customers’ grouping based on their attitude toward assessing product’s properties and their expertise on the terminology/domain of the seller’s message describing the product. Also we discuss what the most appropriate personal/group warranty is for each of these group/clusters.
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