摘要：The tourism industry has the potential to provide sustainable employment and empowerment for Māori. Whilst previous tourism research has identified the need for Māori control, ownership and authenticity in this regard, few studies have engaged an Indigenist paradigm to understand how this may be achieved. There remains an important need to consider how Māori values and principles can facilitate Kaupapa-driven Māori tourism business. Using a Kaupapa Māori methodology, a series of Hui examined a Whānau (Māori family) tourism business development targeting the cruise industry. The research fills an important gap in knowledge as the Whānau unit is argued to be the core of socio-economic development for Māori. The cultural analysis was completed through the process of Whakapapa (genealogical connectedness) and Whānaungatanga (cultural relationships) to analyse data from a Māori worldview, and the findings revealed a cultural framework: Te Poutama Tāpoi Māori (the Poutama lattice of Māori tourism). The cultural framework demonstrates cultural levels of significance for the Whānau and offers an informed decision-making pathway for other Whānau. Using the framework, Whānau can consider cultural processes, practices, protocols, values and traditions in order to guide their authentic Māori tourism business development in a way that is by Māori about Māori.
关键词：Whānau tourism;Māori tourism;cultural authenticity;Māori values;Kaupapa Māori research methodology
