摘要：Tourism sector that is one of the most important, driving power ofsocial, economic and cultural development, has a significant role, especiallyfor developing countries. In this sense, the countries aiming to get a biggershare in tourism have to carefully observe the fast progression in this sectorand fulfill the changing expectations of the customers. In order to fulfill quality service andcustomer satisfaction, sustainability is very important in the sector ingeneral. In this study which primarily discusses sustainable tourism,sustainable tourism practices affecting tourism demand will be referred. Theultimate aim of this research is to evaluate the level of the effect ofsustainable tourism practices on tourism demand. The sample of the study isa total of 600 persons of foreign tourists who visited Mugla. According to dataacquired from the questionnaires; protection of ecological, cultural andnatural heritage, slow city, eco-label, concept and the competition power ofthe enterprise are the affecting factors on the tourism demand. Such resultsshowed that sustainable tourism practices influence tourism demandpositively.
