摘要：Thestudy determines the rank of consuming sport and sporting goodsbehavior of university students and presents ideas to develop thisbehaviour. Sport marketing and sport consuming litarature has beenscanned in content of the research. The research has been applied byusing a scale developed by Elmasetal.(2018) which consist three dimensions as event consuming, mediaconsuming and sporting goods consuming. After verifiying the scalesreliabilitys and validity, normal distrubituon checked and one samplet-test for bileteral variables, one way anova test for multivariables applied. The study’s scale has been applied by usingrandom expample medhod on sophomore and further class students ofuniversity students in Ankara/Turkey to collect data. Universitystudents sport consuming status according to their demographic valuesare reported at end of the research. The scale has two parts,demographic informations as a first and sport consuming scale assecond part. SPSS20hasused to evaluate to collected data. It seems that male studentsconsumes more sport than female students end of the research.Moreover according to results, while younger students attends sportrelated events more than older ones, students consumes more sportinggoods who has middle income than high or low ones. Students who doesany kind of sport or follows it consumes more sport in all threedimentions.
