期刊名称：International Journal of Computer Science & Technology
印刷版ISSN：2229-4333
电子版ISSN：0976-8491
出版年度：2014
卷号：5
期号：1
语种：English
出版社：Ayushmaan Technologies
摘要：E-banking has seen dramatic growth in the past several years and will continue to grow in the years to come. An increasing number of users are processing transactions online and the numbers are likely to increase rapidly in the near future. This study investigates factors influencing the acceptance of E-banking in India. The paper tries to offer insights about acceptance behavior of Indian customers. Technology Acceptance Model (TAM) is the primary basis for the study. We developed a theoretical model based on the Technology Acceptance Model (TAM) with theory of planned behavior (TPB) model. A questionnaire is designed and used to survey a randomly selected sample of customers. Due to the quantitative nature of the study, the results are analyzed with statistical measures. Hypotheses are developed from extant literature; these indicate possible associations among the constructs of the model. A total of 238 questionnaires are given out on random basis. However incomplete questionnaires been taken out. The actual sample used for the study is 140 respondents. Structured Equation Modeling (SEM) is used to evaluate the potency of the hypothesized relationships; the results support integration of TAM. and TPB models and confirm its strength in predicting customers’ intent of acceptance of E-banking. The results indicated that the intention to use E-banking is positively affected by perceived behavioral control and perceived usefulness.
