摘要：Ensuring competitiveness of the Russian companies is the key element among the national priorities of the country. The objective of the research is the definition of macroeconomic conditions for the growth of competitiveness of Russian companies. The achievement of this goal provides the consideration of conditions for the growth of competitiveness of Russian companies at the macroeconomic level, which include the high import dependence, the decrease in the production efficiency and labour productivity, low investment attractiveness and innovative activity, as well as the determination of the priority of the increase in the level of competitiveness of Russian companies. The major circumstance is the transition to the innovative model of economic development, assuming the implementation of technologies on the basis of the advanced knowledge. The susceptibility of the companies to innovations is stimulated by the digital technologies that allow processing huge data arrays and excluding decision-making in the conditions of uncertainty or the lack of information. Company management technologies (such as PLM system, blockchain technologies, Internet of things) are created to improve the conditions of realization of the strategic capacity of the company. Thus, keeping the digital assets gives additional competitive benefits to the companies, and the level of competitiveness of the companies will be defined by the level of their digitalization.
