摘要：Stiffer competition in the present marketplacemakes product innovation become more critical tobusiness to remain competitive. Aquaculturists have bigpotential to do product innovation. However, productinnovation among small farmers, especially, in thefreshwater industry has been hardly studied. This studyaims to uncover product innovation practice among thesmall aquaculture farmers. In this preliminary study, anin-depth interview was conducted on four Tilapia fishfarmers in the rural area of Bachok and Kota Bharu,Kelantan. This study found that the farmers sold raw fishin the market. Product innovation was not a commonpractice among them due to their small-scale tilapiaproduction and small tilapia fish supply in the market.However, some of them had intention to do productinnovation. The low-value-added products offered wouldcause the farmers earn low income and remain trapped inpoverty.
关键词：Product innovation;small fish farmers;Kelantan;production;competition
