摘要：This paper assumes that the electorate of local self-government unitsin the urban area, namely the town of Zaprešić, is not aware of thesimilarity of opinions and ideas on particular topics related to the townthey live in. In this context, the main goal of the paper is to establish theimportance of political programs in the selection of electoral preferencesin the town of Zaprešić. In other words, it explores the extent to whichpolitical programs are relevant to voter preferences in the local electionsin Zaprešić. Guided by the theoretical concepts of reflexive modernityand the concept of alienation in the works of Karl Marx, the possibility ofreflexivity in local politics in the Republic of Croatia (the example of thetown of Zaprešić) is examined. The results of the research indicate thatthe local politics of the town of Zaprešić does not possess the necessaryreflexive character specific to contemporary democratic processes,but rather refers more to national politics; while losing the actioncomponent that local politics should possess. The political campaign of2017 is symbolized by political programs that have been constructed ina general way, without giving seriousness to solving particular problemsof the town. The ANOVA test of variance analysis showed that there isno statistically significant difference in agreement with the statements(political programs of different parties) in relation to the electoralpreferences of the citizens of Zapresić in the 2017 local elections. Inother words, political party programs in the 2017 local elections did notplay a key role in selecting city government representatives.
关键词：local election;Zaprešić;politics;preferences;electorate;reflexive modernity;democratic process
