摘要：Planning is required to deal with the investment before investing on the alternatives as planning is the backbone of any program while planning is the first step before deciding to do invest or not to do invest on the available investment alternatives in the market, the women investors are hardly acting rationally in making the decisions while investing. Women’s simply react on the available awareness having by them and work accordingly. the paper tries studying here the role of decision making by women investors on investment, For the fulfillment of this study the researcher has selected 100 female respondents from the district Anantnag. The study uses the percentile method etc. the paper concludes that women investors should analyze the market rate situation before investing their money or savings as the market rate rises and decreases or vice versa and female investors should look in all avenues while investing their funds. Some investments are risky, and some are not, so as per the age of investors they should decide about risky or less risky investments.
关键词：Investment; Planning; Decision making; Women; Role; Alternatives; Source of information
