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  • 标题:The Pandemic and Rhetoric of Organization
  • 本地全文:下载
  • 作者:Arta Musaraj
  • 期刊名称:Academicus : International Scientific Journal
  • 印刷版ISSN:2079-3715
  • 电子版ISSN:2309-1088
  • 出版年度:2020
  • 卷号:MMXX
  • 期号:22
  • 页码:21-29
  • DOI:10.7336/academicus.2020.22.02
  • 语种:English
  • 出版社:Academicus
  • 摘要:The need to understand, explain and define the traits and tools of the organization ofour societies continuously brought to the creation of mechanisms such as merit andcompetence, structuration and stratification, spheres of right or colonization in thename of the civilization.The final scope had been that of making them perceptible as observable rigid entities.What happens when a virus and pandemic come to the stage of the global arena, whichmakes us act and operate at an individual level, as well as in all forms of organizationwe engage in, totally different from our expectations, motivations and communicationof the day before it all started?Are we living in the dawn of a new organism or is it just the confirmation that this hadalready started and now it is time to acquire and accept the new reality?A new world and the need for new semantics, to reconceive the duality ‘game’ and‘play’, in creating the new language, and hoping to come up with a new “generalizedother” to guarantee us the future.
  • 关键词:pandemic; metaphor of organizing; crisis communication; play; game; knowledge management; globalism
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