期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2020
期号：3
页码：39-46
语种：English
出版社：Petroleum-Gas University of Ploiesti
摘要：This paper aims to identify the challenges and opportunities offered by the transition from the concept of classic social networks to the dynamics of the online social environment. The explosive growth of online social networks generates extensive qualitative and quantitative changes in human communication, resulting from the direct and indirect online interaction between individuals, as well as between individuals and the technological objects of the social network. Within the online ecosystem, selforganized communities emerge and evolve, while behavior, norms, trends, trust, and patterns of collective activity emerge as properties at the macro level, resulting from low-level interactions between interconnected users. Through this paper we aim to review the structural approaches in sociological studies to provide a broader context, both theoretically and methodologically to the analysis of popular online socialization systems. We are interested in emphasizing those scientific paradigms that focus on researching the connections between entities (objects, individuals, events) rather than on the study of the entities themselves.
