期刊名称：The African Journal of Information and Communication
印刷版ISSN：2077-7205
电子版ISSN：2077-7213
出版年度：2017
卷号：2017
期号：20
页码：49-76
DOI：10.23962/10539/23576
语种：English
出版社：University of the Witwatersrand
摘要：Research on violence against children, though extensive, has not been effectivelydeployed for the development and tailoring of communication efforts aimed atspecific national, local and cultural contexts within which such violence occurs.This article presents a staged, multi-sectoral communication strategy to reduce theincidence of violence against children in South Africa. Drawing on formative datacollected through a literature review, key informant interviews, focus groups, anda stakeholder review meeting, the research team, in collaboration with UNICEFSouth Africa, formulated a communication strategy aimed at combatting violenceagainst children. The data analysis and strategy development within a socialecologicalframework sought to identify factors at multiple levels that contribute toviolence against children in the South African context. The communication strategyis designed to achieve positive social and behaviour change outcomes in South Africawith respect to the treatment of children, and also to provide an approach as well asspecific elements that are potentially replicable to some extent in other countries.
关键词：Behaviour change; Communication strategy; Prevention; Social-ecological approach; South Africa;Violence against children
